My journey to becoming a content creator was unconventional, to say the least.

It all began while I was attending a flying trapeze class at I.FLY Trapeze, when I noticed that their social media had been inactive for years. Excited by the opportunity, I spoke to the owner and was managing socials by the end of the week. This small side quest quickly became my passion project, and before I knew it, we were the most followed circus school in the country. In less than one year, our Instagram following skyrocketed to over 100,000 followers, multiple videos amassed a few million views, and we were featured in a Mr.Beast video.

While transforming the trapeze page, I embarked on creating user-generated content with a few brands, such as StreetEasy and The Dave App. I also began a contract position as a Social Media & Influencer Specialist at Nestlé Health Science, working primarily on the Nature's Bounty account. During this time, we kicked off the brand's first-ever influencer partnership through a cause-marketing campaign with Susan G. Komen to raise money for breast cancer research and treatment. Upon completing my contract, I began working as the Social Media Coordinator at Event 360, managing all accounts for their largest client, Susan G. Komen. It was here that I met the organizers of the Beverly Hills Film Festival, who recruited me to be their on-event Social Media Manager and Content Creator. I was then hired to work internally at Susan G. Komen as the Signature Events Social Media Manager, where I specialize in on-event content and coverage.

To date, I have fully managed accounts for three brands, created content for more than ten others, and served as the lead content creator at more than 40 events.

I love what I do and look forward to working with you, too.

Samantha Ridings